Every year there are dozens of trade shows and bridal shows that vendors have the opportunity to showcase their skills. These shows are meant to bring vendors and potential new clients together and to make a personal connection between the two. This is a time where vendors are able to showcase their talent on a large scale. Due to the cost of participating in a show, it is imperative that vendors make the most out of each interaction. Through the years, we have compiled a list of do’s and don’ts when at a show:
- Stay off your phone. Nothing says “you’re not worth my time” like ignoring a passing attendee because you were on your phone, tablet, or computer. This act alone makes you unapproachable.
- Avoid Sitting. We know; they are long days and at some points there are slower periods, and all you want to do is get off your feet. Avoid this whenever possible. Bring three pairs of shoes if you have to, but try not to sit down. It looks unprofessional and again makes you unapproachable.
- Don’t be Pushy. Going directly into a hard sell will not get you far. Have a conversation before you talk about your services and make a personal connection. If you make a connection, then move into what you can offer them. This approach will make a better impression than simply talking about yourself.
- Make yourself approachable. For an attendee, the process of talking to strangers can seem awkward. You need to do what you can to make yourself approachable which includes smiling, making eye contact, and being the first one to engage the conversation.
- Think outside of the box. Do something different at your booth. Have a drawing or a giveaway or have cool prop they can take a picture next to that attracts people. Ask yourself when prepping for a show, “why will people stop at this booth” because your dazzling smile isn’t going to cut it.
- Provide Takeaways. If the attendee walks away with nothing in their hand with your information on it, then you are now just a distant memory. They are meeting 50-100 other vendors that day, without a takeaway you will not be remembered. Get clever with these! Brochures and business cards will get lost and forgotten. But a pen, CD, or sewing kit will actually get used.
- Make your booth visually appealing. Go beyond the provided linen and 6 foot table. This is your time to shine and showcase your abilities. Someone passing by should instantly know what you do without ever reading your logo.
- Be willing to hire. This is probably the most important factor to a successful show. If you are not a natural sales person, hire someone that is, even if it is just for the day. All you need someone that is approachable and knows enough about your area of expertise. They don’t need to be a complete expert because that is what you are. Know your weaknesses and spend the $100 to potentially land a client that you might not have gotten without that new sales person.
Click here to find all bridal shows and event trade shows happening this year.
Bravo! wedding & event
Should I hire a Wedding DJ or use and iPod for my wedding reception? This is a question many brides and grooms ask while they are planning their wedding. Here are some reasons why a professional wedding DJ is worth hiring.
Top 10 Reasons why a Wedding DJ can never truly be replaced by an ipod
- A wedding DJ will give you expert advice based on years of experience.
- DJs have massive music libraries that include all the music you and your guests love.
- A DJ will make all announcements so your guests do not miss a single special moment.
- Your DJ will set up and tear down the equipment allowing you more time to party.
- A Wedding DJ has the flexibility to play music requests.
- It is difficult to find a reliable friend to run the ipod.
- Renting equipment and buying music can become as expensive as hiring a professional wedding DJ.
- Wedding DJs mix one song smoothly into the next with no akward delay.
- DJs are trained to read the crowd and play more of the music your guests love to dance to.
- Wedding DJs add energy and excitement to your reception. People do not remember a lot of the details after the wedding, but the one thing they will always remember is how much fun they had.
Leave a comment below with your thought on this topic and share this article with your friends.
Alicia and Edwin September 28, 2013
“I can’t say enough amazing things about Brett and his team. Brett was the first and only DJ we really considered for our wedding- not only was he a great value and right on budget- but I’d also heard great things about him previously. He lived up to the hype and more. He was extremely accommodating for the obscure music choices we made. He went out of his way and above and beyond to make sure we had a rocking party. I don’t think I’ve ever seen more people on the dance floor at a wedding. The fact that he took note of funny or personal stories during the toasts and incorporated them into his music selections (i.e. the sister of the groom mentioning she used to make the groom watch and sing along to Grease with her as kids, and hearing a Grease medley during the dancing just for them). Or his surveying of guests during downtime for things that they would like to hear. Or that he brought himself and another main DJ to run things since his wife was expecting and close to her due date, in case he needed to leave in a hurry. The forethought, the attention to us as a couple and what we were interested in, just everything. I truly can’t say enough.”
Kaytlind and Eric August 24, 2013
“Brett was amazing! Not only did he listen my groom and I, but he kept the party going all night. Everyone was saying how incredible the music choice was, when in fact Brett was the one making selections. We told him what genres and he went with it.
Brett had the great idea of having a dance off between girls and boys. It was an amazing idea seeing that most of the boys took their shirts off.
Even after the wedding was all said and done I later saw Brett at a function where who knew exactly who I was and even remember little details about the night that I had soon forgot. He even remembered one of my bridesmaid favorite song and then continued to play it while we were there.
I highly recommend Brett and Encore Mobile DJ! They made my day complete with non stop kick ass dancing!”
Whitney and Dale November 3, 2012
“Brett did a great job of playing music that made people of all ages want to get up and dance.”